THE ELM TREASON NEWSLETTER NO. 39
JANUARY 14, 2022
John and Mick, just because…
Hope you all are well.
A quiet week for the band.
Historically, the first two weeks of the year are spent cleaning out the studio computers, backing everything up, reformatting hard drives, so forth.
This process is just about done… and the business of being Elm Treason fires up again.
Bobby has even presented two new song ideas to the band table. Working titles: “Celestial Kiss” and “Same Circus, Different Day.”
If You Bought “BARE TONES” on VINYL…
We have been advised by the manufacturer that the vinyl is shipping to us next week!
Your patience has been extraordinary. Your understanding, a true gift.
It’s been a trying time with this situation, but it looks like it is all about to be resolved. Finally!
Your Input: New Music??
A pretty simple – but fun – one.
Which artist or band would you LOVE to hear new music from in 2022?
Hit that comments section!
Bad Musical Daddy Jokes
Birthdays This Past Week
Birthdays we didn’t mention on our Facebook page.
Zack de la Rocha of Rage Against the Machine celebrated birthday number 52 on Wednesday.
Turning 64 on Tuesday was Vickie Peterson, lead guitarist for The Bangles.
Happy 74th Birthday to Steel Dan’s Donald Fagen. (Monday)
UFO guitarist Michael Schenker turned 67 on Monday.
Celebrating birthday number 55 on Sunday was Dave Matthews.
Happy 76th Birthday to legendary Doors’ guitarist, Robby Krieger. (Saturday)
PHOTO OF THE WEEK
Bobby and Andy in studio during the shoot for the “TOO SWEET” video, September, 2017.
6 YEARS AGO THIS PAST WEEK
On his 69th birthday, David Bowie’s Blackstar album drops. It becomes clear that the album serves as his parting words when he dies two days later.
19 YEARS AGO THIS PAST WEEK
While awaiting emergency surgery for a strangulated intestine, Maurice Gibb of the Bee Gees dies unexpectedly of a heart attack. He was only 53.
49 YEARS AGO THIS PAST WEEK
Elvis Presley’s “Aloha From Hawaii” special is broadcast live via satellite around the world. It is the first satellite broadcast to feauture just one performer. The concert is released as a double album later in the year and becomes Elvis’ last chart topping album.
59 YEARS AGO THIS PAST WEEK
Charlie Watts ecomes the drummer for the Rolling Stones, replacing Tony Chapman.
73 YEARS AGO THIS PAST WEEK
RCA introduces the 45-RPM, 7-inch record. It eventually replaces the 78-RPM record for “singles” – one song on each side. The format takes off in the early years of the rock era.
STEP ASIDE, LADIES
ONE MORE FUNNY
Too clever not to share.
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EXPLAINING OUR “FREE CD” THING
Okay, we mentioned last week that we will be launching a FREE CD campaign soon.
Let us explain what this is all about – especially to those who have already purchased an album at full price.
Sometimes, we get the question (a ligitimate one): “Why did I have to pay full price for an album of yours only to see you give it away for free later on?”
Many of you who paid full price for THE VOICE OF TREASON did so in the early going when we were first promoting it (and we are grateful to you).
A large number of you went through what we called “The Voice of Treason Journey,” which was a ten day behind-the-scenes DEEP DIVE into the record. There were lots of interviews, exclusive videos and demos that were not available to the general public. (They still aren’t).
We also included lots of bonus goodies like stickers and a post card.
We hand-numbered and autographed copies of the CD.
We made the original release a fun and unique experience.
Of course, there were others who bought the album AFTER the initial access to “The Journey” was terminated.
Those CDs, too, were collector’s discs – each one with a unique printed panel for anyone who bought one of the first 400 copies printed.
We hate to think that any of you would feel you were cheated in any way… or that you could have just waited things out to eventually get a free record.
The truth is, when trying to gain new fans – which is one of our goals for 2022 – the most effective way to do so is to offer a free physical item like a CD.
Digital downloads are okay, but they don’t have the impact, nor do they hold as much value, as something physical.
By offering something like a CD to new fans that are not familiar with what we do, we are showing them a level of trust and good will that is not easy to come by.
Obviously, we don’t make money on such a venture. We actually lose some. But the goal is to use our best “weapons” to brings new fans into the Elm Treason fold… and we have seen that it is incredibly effective.
A HUGE majority of fans in the Elm Treason family came in this way – by signing up for a free CD and then eventually purchasing other materials from us later on.
We did this with all three of the albums prior to THE VOICE OF TREASON.
So, in this case, we are giving away a bare bones copy of The Voice of Treason CD (without all the extras). Then we try tempting people with a few extra goodies, and then hope they stick around to become long time supporters.
It’s not easy to sustain what we do. It really isn’t.
The level of quality we try to put into each project is both time consuming as well as financially draining. It all comes out of our own pockets…. so anything we can do that is PROVEN to bring in new fans, we do. The hard truth is, we have to run promotions to help keep us in business.
We hope that those of you who have laid down your hard-earned coin on the music we make understand why we do the “Free CD” thing and don’t see this in a negative light.
Thanks a million to all of you who have shown us more love and support than we probably deserve.
-Andy and Bobby.